Neurosales allow us to apply all the knowledge we have about the human brain and emotions to help finalize the buying and selling process.Gabriela MuenteDec 13, 19 | 5 min readneuroselling techniquesHave you ever made an impulse purchase? I guess so, who hasn't? It is something very common today.Every day we receive thousands of stimuli influencing us to consume, either directly or indirectly. With so many suggestions, only one trigger is necessary to lead us to immediate consumption, which pleases Marketing professionals .It is about that and much more that we will discuss today. In this post you will learn what neuro-sales are, its importance, Buy Email List the keys to making it work and its relationship with neuromarketing .Will you accompany me?What are neurosales?Neurosales are the sales generated thanks to the application of what we know about the human brain and its reactions to certain stimuli. That is, neuroscience gives us support to make sales.
Understanding how the mind works for decision making is essential to being successful in neurosales.In the 1960s, the American neuroscientist Paul MacLean developed the theory of the 3 brains or the triune brain. This theory was used to explain human behavior in a simple way .This concept explains that the human brain is divided into 3 other brains.Reptilian brainIt is the most primitive of brains and is responsible for instinctive buying and for specifying the zero moment of truth or ZMOT. The reptilian brain is the most subconscious part.Limbic brainIt is the brain that represents the emotional part, it is here where emotional purchases occur. We can consider the limbic brain as the unconscious part.Brain cortexIt is the most rational of brains, the part that has evolved the most and represents reason. It is here that rational purchases are decided.You may wonder, but what relationship does the three-brain theory have with neuro-sales?
We will explain it to you right now.The great master of neurosales is Jürgen Klaric and it is precisely based on the theory of the triune brain.Considering that 85% of decisions are made unconsciously , those responsible for this are the reptilian and limbic brain and it is with these brains that we must communicate through reptilian codes.What are reptilian codes?They are those subconscious codes that lead to action.For example, when going out to eat some hamburgers, the basic instinct that leads us to do so is subsistence translated into hunger. When we choose the place, we do it because it gives us some kind of pleasure, nobody chooses a restaurant or cafeteria that they do not like.Rationally we could think that the hamburger is not something healthy to consume or that even if they offer us a promotion it would be cheaper to prepare it at home.This means that we simply stop being carried away by the reptilian and limbic brain.What is the importance of neuro-salesThere are various sales strategies that we can apply, however, neurosales allow us to communicate with the brains responsible for decision-making.Through various codes it is possible to connect with the buyer's brain and induce him to carry out a business. For this, it is necessary to understand what are the triggers that we must activate to make a sale.With neuro-sales it is possible to use the information about what leads people to act and thus stimulate them in the most efficient way possible.9 keys to making neurosales with precision and quality Neurosales teach us that in order to sell well it is necessary to appeal to the most essential emotions of the human being and based on that the following techniques were created.1. Create an emotional connectionBy creating an emotional connection with the customer, you will build him more trust and have fewer objections at the time of sale. Human beings are emotional, which is why experience marketing is so effective.2. Make a need manifestIt may be that the consumer does not know it yet, but you must make what you sell is necessary for him. A good seller makes the buyer project himself and imagine how what you sell is ideal and necessary for him.3. Communicate with the right genderAddressing men is very different than communicating with women.
Men do not need many words to be convinced, only the precise words for this, however, women need much more content .4. Play with fearFear is an instinct that can be used to sell, it can be fear of not taking advantage of a tempting offer, fear of running out of a product , etc.5. Listen to the consumer before sellingBy listening to the buyer it is possible to make a more effective connection. Learn from him before trying to sell him something.6. Offers several optionsThe more options you offer, the greater the chance that you will close a business, but beware of excess that can confuse you.7. Use action verbsThe positive action verbs can help you make a sale. Use verbs like achieve, conquer, perform, achieve, enjoy, etc.8. Make the sale a spontaneous dialogueTo create a connection with the buyer it is necessary to use spontaneity. Start by talking about yourself, but don't force communication like you would with your best friend.9. Create promotionsPromotions are the trigger for many, use them.Differences between neuro-sales and neuromarketing We can say that neuromarketing is the preparation for neuro-sales.While neuromarketing is concerned with discovering how to attract and conquer the buyer persona , neurosales execute the strategies.Neuromarketing collects data and retailers use it.conclusionThe techniques used for neurosales can bring a remarkable increase in the sales of any business.By knowing how the consumer's brain works, it will be possible to connect it and generate easier communication that is more likely to finalize the sale.In order to do an efficient neuro-sales job, it is necessary to have a highly trained sales force . To help you in this task I leave you this special free ebook on the formation of a sales team , which we prepare for you.
Understanding how the mind works for decision making is essential to being successful in neurosales.In the 1960s, the American neuroscientist Paul MacLean developed the theory of the 3 brains or the triune brain. This theory was used to explain human behavior in a simple way .This concept explains that the human brain is divided into 3 other brains.Reptilian brainIt is the most primitive of brains and is responsible for instinctive buying and for specifying the zero moment of truth or ZMOT. The reptilian brain is the most subconscious part.Limbic brainIt is the brain that represents the emotional part, it is here where emotional purchases occur. We can consider the limbic brain as the unconscious part.Brain cortexIt is the most rational of brains, the part that has evolved the most and represents reason. It is here that rational purchases are decided.You may wonder, but what relationship does the three-brain theory have with neuro-sales?
We will explain it to you right now.The great master of neurosales is Jürgen Klaric and it is precisely based on the theory of the triune brain.Considering that 85% of decisions are made unconsciously , those responsible for this are the reptilian and limbic brain and it is with these brains that we must communicate through reptilian codes.What are reptilian codes?They are those subconscious codes that lead to action.For example, when going out to eat some hamburgers, the basic instinct that leads us to do so is subsistence translated into hunger. When we choose the place, we do it because it gives us some kind of pleasure, nobody chooses a restaurant or cafeteria that they do not like.Rationally we could think that the hamburger is not something healthy to consume or that even if they offer us a promotion it would be cheaper to prepare it at home.This means that we simply stop being carried away by the reptilian and limbic brain.What is the importance of neuro-salesThere are various sales strategies that we can apply, however, neurosales allow us to communicate with the brains responsible for decision-making.Through various codes it is possible to connect with the buyer's brain and induce him to carry out a business. For this, it is necessary to understand what are the triggers that we must activate to make a sale.With neuro-sales it is possible to use the information about what leads people to act and thus stimulate them in the most efficient way possible.9 keys to making neurosales with precision and quality Neurosales teach us that in order to sell well it is necessary to appeal to the most essential emotions of the human being and based on that the following techniques were created.1. Create an emotional connectionBy creating an emotional connection with the customer, you will build him more trust and have fewer objections at the time of sale. Human beings are emotional, which is why experience marketing is so effective.2. Make a need manifestIt may be that the consumer does not know it yet, but you must make what you sell is necessary for him. A good seller makes the buyer project himself and imagine how what you sell is ideal and necessary for him.3. Communicate with the right genderAddressing men is very different than communicating with women.
Men do not need many words to be convinced, only the precise words for this, however, women need much more content .4. Play with fearFear is an instinct that can be used to sell, it can be fear of not taking advantage of a tempting offer, fear of running out of a product , etc.5. Listen to the consumer before sellingBy listening to the buyer it is possible to make a more effective connection. Learn from him before trying to sell him something.6. Offers several optionsThe more options you offer, the greater the chance that you will close a business, but beware of excess that can confuse you.7. Use action verbsThe positive action verbs can help you make a sale. Use verbs like achieve, conquer, perform, achieve, enjoy, etc.8. Make the sale a spontaneous dialogueTo create a connection with the buyer it is necessary to use spontaneity. Start by talking about yourself, but don't force communication like you would with your best friend.9. Create promotionsPromotions are the trigger for many, use them.Differences between neuro-sales and neuromarketing We can say that neuromarketing is the preparation for neuro-sales.While neuromarketing is concerned with discovering how to attract and conquer the buyer persona , neurosales execute the strategies.Neuromarketing collects data and retailers use it.conclusionThe techniques used for neurosales can bring a remarkable increase in the sales of any business.By knowing how the consumer's brain works, it will be possible to connect it and generate easier communication that is more likely to finalize the sale.In order to do an efficient neuro-sales job, it is necessary to have a highly trained sales force . To help you in this task I leave you this special free ebook on the formation of a sales team , which we prepare for you.